TV Success of ‘Hardcore Pawn’ Spawns 2nd Pawnshop in Pontiac

August 23, 2011

The slogan of Detroit’s massive American Jewelry and Loan on Greenfield is “Where Detroit Cashes In.” Apparently the pawnshop’s owners, the Gold family, take their message to heart: The overwhelming success of Hardcore Pawn, the reality TV series set within their store and the most-watched show on truTV, has motivated them to cash in...
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Going for the Golds: Detroit’s ‘Hardcore Pawn’ Returns Aug. 16

August 13, 2010

TruTV execs appear to think they’ve struck gold – as in Les and Seth Gold, the father-son team who, with their daughter-sister Ashley Broad (Gold), are proprietors of Detroit’s legendary American Jewelry and Loan on 8 Mile and the cable channel’s latest reality-show stars. After a one-hour, two-episode tryout last December, the family pawnbrokers...
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