TV Success of ‘Hardcore Pawn’ Spawns 2nd Pawnshop in Pontiac

August 23, 2011
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The slogan of Detroit’s massive American Jewelry and Loan on Greenfield is “Where Detroit Cashes In.” Apparently the pawnshop’s owners, the Gold family, take their message to heart: The overwhelming success of Hardcore Pawn, the reality TV series set within their store and the most-watched show on truTV, has motivated them to cash in...
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Going for the Golds: Detroit’s ‘Hardcore Pawn’ Returns Aug. 16

August 13, 2010
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TruTV execs appear to think they’ve struck gold – as in Les and Seth Gold, the father-son team who, with their daughter-sister Ashley Broad (Gold), are proprietors of Detroit’s legendary American Jewelry and Loan on 8 Mile and the cable channel’s latest reality-show stars. After a one-hour, two-episode tryout last December, the family pawnbrokers...
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