Russell Simmons Buys ‘All-American Muslim’ Ad Time Abandoned by Lowe’s

December 13, 2011

Big news bombshells keep exploding fast and furious around All-American Muslim, the controversial first-season TLC reality series filmed in Dearborn. In the latest salvo, in the aftermath of Lowe’s pulling its commercials from the show under pressure from an ultraconservative Christian group, hip-hop megamogul Russell Simmons says he has bought all the remaining ad space on the program and is calling for a boycott of the home-improvement giant.

“Just purchased remaining spots for #allamericanmuslim for next week,” Simmons tweeted to his fans on Monday, Dec. 12. “The show is now sold out! keep your money @lowes and we will keep ours.” Simmons says he will use the air time to promote his Visa Rush Card.

Lowe’s is one of numerous advertisers who yanked their advertising support of All-American Muslim, which purports to depict the everyday lives of five Muslim-American families and airs at 10 p.m. Sundays, after being contacted by the Florida Family Association. According to the religious group’s website, 65 companies have responded to its boycott and pulled their ads from what it calls a “propaganda show” that is “attempting to manipulate Americans into ignoring the threat of jihad,”  although none has received as much public backlash as Lowe’s.

The outcry prompted Lowe’s corporate headquarters to issue a lukewarm, thinly-worded statement on the issue last week. “All-American Muslim has become a lightning rod for people to voice complaints from a variety of perspectives – political, social and otherwise,” the release stated. “Dozens of companies removed their advertising from the program beginning in late November…We have a strong commitment to diversity and inclusion, and we’re proud of that longstanding commitment. If we have made anyone question that commitment, we apologize.”

On Tuesday, Michigan Rep. John Conyers (D-Dearborn) jumped into the fray. The veteran congressman issued a statement which read:

“I am disappointed that a company like Lowe’s would fall prey to the intolerance and fundamentally un-American values preached by a small, but vocal community. Lowe’s Companies, Inc., should unequivocally apologize to the Muslim and Arab American community and strongly repudiate the intolerant messages espoused by anti-Muslim groups.”

A petition created on the website and endorsed by Simmons had at last count amassed more than 19,000 signatures urging advertisers who were strong-armed into dropping the show to reconsider their decision. None of the advertisers who pulled their ads have indicated thus far that they intend to reinstate them.

Meanwhile, TLC appears to be standing firm behind the series, which will end its eight-episode debut season in January. Spokeswoman Laurie Goldberg told that “the show is continuing, and there is strong advertising support for the show.”

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  • qjs

    Bigotry is as old as our
    country.  First we went after Indians, then Italians/Irish/Catholics,
    Jews, and of course Blacks and now Muslims.  

    I just cancelled my
    carpet order (which we had ordered over the weekend) at Rochester Hills, MI Lowe’s.
     This is the least I can do to fight bigotry.

  • Miraj3179


  • Pro Bono Publico

    Perhaps the real name for “Low Grade” and it evolved to Lowe’s .. I will stay away from this Islamophobic joint.

  • Anonymous

    Of course most thinking people will now boycott simmons trash

  • Anonymous

    great is was made in china

  • Anonymous

    good news for the working people of this country

  • Anonymous

    Bigotry?  People need to get up to speed, read the religious books of Islam and study world history since the desert pirate scammed this political system/religion upon the Arabs on the 7th century. The muslims are to emulate this war mongers example…
    and he said:
     “I have been made victorious with terror!”Sahih Bukhari 52:220

  • Ase

    Call metro carpet. They’re the best for carpet and I bet they’ll beat lowes prices

  • Cromulent

    That particular hadith is considered authoritative. If more dhimmi would pick up the Quran, or Umdat al-Salik, or read thru some of the shocking hadith – Muhammad had some s-t-r-a-n-g-e sexual habits – there wouldn’t be so much backlash.

    Though I’d stand on the other side with Simmons & Co if the stars of this show did just one thing: publicly renounce Sharia.

  • Miram

    Lowe’s can support who it wants and for whatever reason it wants. Companies have rights too. If you don’t like that you pay for the spot.
    Why all this hate speech against their rights? If you think that what you are seeing about Muslims on this show isn’t Muslim propaganda and worlds apart from reality you are free to support it. But don’t tell them they must do so! 

  • Tomjones

    Koran is filled (80-90%) with hate for Christians, Jews and blacks. It instructs to kill and conquer them and take their lands and possessions. Muslims believe the Koran to be the perfect word of their god, Allah.

    In one Hadith, Mohammed referred to Blacks as Raisn Heads (Sahih Al Bukhary vol. 1, no. 662 and vol. 9, no. 256), and as pug nosed slaves in Sahih Moslem vol. 9 pages 46 and 47.


    Fight those among the People of the Book [i.e. Jews and Christians] … who do not profess the true religion, until they pay tribute out of hand and are utterly subdued.

    Quran 3:28 Don’t have unbelieving friends unless it is to deceive them. Remember the final goal is to Allah.



    “ISLAM ISN’T IN AMERICA TO BE EQUAL TO ANY OTHER FAITH, BUT TO BECOME DOMINANT. The Koran … should be the highest authority in America, and Islam the only accepted religion on earth. Everthing we need to know is in the Koran. We don’t need to look somewhere else.”

    OMAR M. AHMAD, CHAIRMAN OF CAIR, the mainsteam Muslim advocacy group.